ESSENTIAL DUTIES - May include, but is not limited to the following: Content Creation: Develop high-quality, persuasive copy for landing pages, email campaigns, social media captions, web pages, and other marketing materials, specifically targeting incoming college students and their parents, as well as additional audiences as assigned. This role focuses on creating content tailored for various audiences for a private Christian university, including incoming college students and their parents, as well as graduate-level, online, and partner site students.