Maintains professional and technical knowledge by attending educational workshops; researching trends, following market activities, M&A activity, reviewing professional publications; establishing personal networks; monitoring competitors, benchmarking state-of-the-art practices; participating in professional societies. LCG maintains certifications or partnerships with leading innovators such as Adobe, Oracle, IBM, Salesforce, Ensighten, Tealium, Monetate, ClickTale, and many other digital marketing technology innovators.