Job ResponsibilitiesDevelop and own the digital marketing roadmap for both direct‑to‑physician and direct‑to‑patient initiatives, aligning with brand, content and commercial prioritiesPlan, launch, and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversionEnsure cohesive messaging and targeting across channels, leveraging data to personalize and automate outreach where possibleMeasure campaign performance and ROI, using insights to refine strategyMarketing Automation & CRMLead campaign development, build‑outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred)If not Salesforce Marketing Cloud, demonstrate equivalent expertise in HubSpot, Marketo, or a comparable marketing automation platformDesign and execute automated journeys and segmented campaigns for both clinician and patient audiencesManage email compliance (CAN‑SPAM, GDPR) and ensure CRM data hygiene in partnership with Sales OperationsWebsite Development & ManagementOversee the Naveris.com website, including strategy, UX optimization, and vendor managementPartner with IT, Content, and Designers to enhance site design, SEO, and performance metricsTrack and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search ConsoleContent & Creative CollaborationWork closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectivesWork closely with members of the marketing team to align content strategy into clear, compelling digital narratives appropriate for physician and patient audiencesAnalytics, Reporting & OptimizationDefine KPIs for digital performance across paid, owned, and earned channelsBuild dashboards to track campaign engagement, conversion, and pipeline contributionContinuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impactRequirementsBachelor's degree in Marketing, Communications, Life Science or related field; advanced degree a plus5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Our flagship test, NavDx, is a breakthrough blood‑based DNA test for HPV cancers, clinically proven and already trusted by thousands of physicians and institutions across the U.S.OpportunityNaveris is seeking a Digital Marketing Manager to assist in the development and execution of omnichannel digital strategies targeting both physicians and patients.