Oversee all digital marketing with cross-functional partners and outside agencies to create and deploy channel-based DTC marketing strategies and tactics, including email marketing, SMS marketing, content marketing, paid media, re-targeting, affiliate marketing, SEO, and CRM efforts. Increase conversion and average order size through site merchandise management of best sellers, product promotions, up-sell, and cross-sell opportunities; ensure the categorization, imagery, copy, translations, pricing and promotions are accurate and meet brand guidelines.