Under the guidance of the Director of SJSU Online Marketing, the Content Marketing Strategist collaborates with marketing colleagues, "clients", and academic partners to conceive and publish both visual and written content that connects with and converts prospective students across a variety of channels and formats including web, blogs, news and editorial articles, student profiles, email campaigns, texts, video, digital ads, and social media. The University Marketing and Communications (UMC) Marketing Team is responsible for enrollment marketing and integrated, strategic plans in support of meeting University enrollment goals, building a national brand, and diversifying revenue through SJSU Online and Professional Education, a portfolio of 50+ fully online, hybrid, and professional and continuing education (PaCE) programs for undergraduate, graduate, and adult learners.