Santa Monica, CA30+ days ago
Bring your VIBE:Bachelor''s degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred1+ year of experience in paid media with an emphasis on social platforms, including full ownership, ranging from strategy to executionExperience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPsUnderstanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and ShopifyExperience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Big Query, Datorama, DOMO, etc. Implement A/B testing for creative, ad copy, audience strategies, and report findings in a clear/concise mannerExperience building ad reports for various levels of the business, including senior executive stakeholdersWork collaboratively with a team for more complex and large-scale campaigns when neededUnderstand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.