nWhat You'll Do\n \nClient & Strategy Leadership\n\n Serve as strategic lead for client accounts; run discovery, align business goals to channel strategy, and translate roadmaps into clear quarterly plans and budgets.\n \n\n Build and lead programs across defined core service offerings.\n \n\n Present strategy, performance, and next-best actions to executive and practitioner stakeholders; convert insights into prioritized backlogs.\n \n\n \nChannel Ownership & Execution\n\n SEO: drive technical/site architecture improvements, content strategy, internal linking, schema, and E-E-A-T; collaborate tightly with dev on tickets and QA.\n \n\n Paid Media: plan and manage budgets across Google/Microsoft Ads and LinkedIn (and Meta when relevant); build measurement frameworks; enforce naming conventions and QA.\n \n\n CRO/UX: define hypotheses, implement A/B tests, reduce friction, and improve conversion rates for lead gen and e-commerce (including checkout performance).\n \n\n Email/Automation: design nurture flows, re-engagement sequences, and lifecycle programs (HubSpot preferred).\n \n\n Analytics: own KPI frameworks, dashboards, and attribution views (GA4, GTM, Looker Studio). You'll own strategy from discovery through performance optimization, mentor strategists, and partner cross-functionally with SEO, Paid Media, Design/UX, Development, and Project Management to deliver measurable revenue impact.