Norman, Oklahoma30+ days ago
Bachelor's degree in Marketing, Analytics, Communications, or related field • 7–10+ years of progressive marketing leadership, ideally within higher education, OPMs, or other enrollment-driven organizations • Proven success designing data-driven acquisition strategies and improving marketing ROI • Expertise in CRM, marketing automation, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Power BI, Tableau, Marketing Cloud) • Strong analytical acumen, strategic judgment, and ability to translate insights into marketing actions • Excellent stakeholder management and communication skills; comfortable presenting to senior academic and business leaders • Demonstrated success leading and developing teams, including setting direction, providing coaching, and building new capabilities in a growing organization • Experience contributing to organizational or business-unit strategy as part of a leadership team, ideally in a high-growth, data-driven environmentWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. · Media Buying & Campaign Activation: Oversee marketing managers designing/buying targeted media investment beyond core digital channels (e.g., out-of-home, radio, sponsorships, experiential marketing, list purchase) to enhance reach and engagement with key audiences.