Coordinate reputation-management activities across all three brands, including Google Business Profiles, online reviews and ratings, social media channels, review-generation initiatives, customer-feedback platforms, PR and media opportunities, and third-party reputation-management vendors. Track marketing spend, budget versus actual, campaign performance, leads and conversions, cost per lead and acquisition, website traffic, social media performance, review volume and ratings, reputation trends, recruiting campaign performance, vendor performance, and PR activity and media placements.