Key ResponsibilitiesEcommerce strategy and growthOwn the ecommerce and revenue plan for the online pharmacy businessDrive growth across acquisition, conversion, retention, and average order valueTranslate company goals into clear ecommerce priorities and execution plansIdentify new growth opportunities across channels, partnerships, and product mixCustomer Experience And ConversionOwn the end-to-end customer journey, from first visit through reorder and subscriptionPartner with Product and UX teams to improve site experience, checkout, and mobile performanceUse data and testing to continuously improve conversion rates and engagementMarketing and merchandising leadershipLead ecommerce merchandising strategy including pricing, promotions, subscriptions, and assortmentsPartner closely with Marketing on paid media, lifecycle, and on-site campaignsEnsure strong alignment between traffic strategy and on-site experienceAnalytics and performance managementDefine and track core ecommerce KPIs including revenue, margin, CAC, LTV, conversion, and retentionUse insights to guide prioritization, investment decisions, and forecastsClearly communicate performance and tradeoffs to executive leadershipCross-functional leadershipWork closely with Technology, Operations, Compliance, and Customer Care to ensure scalable, reliable executionBalance growth initiatives with operational realities unique to pharmacy and regulated productsAct as the connective tissue across teams to keep priorities aligned and movingPartner with product on developing a multi-year roadmap and prioritizationTeam leadershipBuild, lead, and develop a high-performing ecommerce teamSet clear goals, expectations, and accountabilityCreate a culture focused on results, learning, and continuous improvementWhat Success Looks Like In This RoleConsistent revenue and margin growth across the online pharmacy businessImproved conversion, retention, and customer satisfactionClear, disciplined execution against an ecommerce roadmapStrong collaboration across Product, Marketing, Technology, and OperationsA motivated, accountable team that knows what success looks likeRequired QualificationsEducationUndergraduate degree with a master's in computer science or business desiredExperience10+ years of ecommerce or digital business experience, including senior leadership rolesProven ownership of a high-volume ecommerce P&LStrong strategic and operational balance to craft high-level digital strategies and execute hands‑on digital performance plans across a variety of audience/entry channelsStrong background in conversion optimization, digital merchandising, and customer LTVExperience working in regulated, complex, or fulfillment‑heavy environments strongly preferredData‑driven decision maker who is comfortable with ambiguity and tradeoffsComfort with using data and analytics to guide strategy and measure performanceStrong communicator with excellent planning and execution skillsTrack record of leading cross‑functional teams and influencing without direct authorityPHYSICAL DEMANDS/WORK ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. You will work with cross-functional teams spanning marketing, merchandising, product, technology, and operations to further scale a high-growth digital business serving veterinary practices and pet owners.