Norman, Oklahoma30+ days ago
div>• Bachelor's degree in Marketing, Analytics, Communications, or related field
• 7–10+ years of progressive marketing leadership, ideally within higher education, OPMs, or other enrollment-driven organizations
• Proven success designing data-driven acquisition strategies and improving marketing ROI
• Expertise in CRM, marketing automation, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Power BI, Tableau, Marketing Cloud)
• Strong analytical acumen, strategic judgment, and ability to translate insights into marketing actions
• Excellent stakeholder management and communication skills; comfortable presenting to senior academic and business leaders
• Demonstrated success leading and developing teams, including setting direction, providing coaching, and building new capabilities in a growing organization
• Experience contributing to organizational or business-unit strategy as part of a leadership team, ideally in a high-growth, data-driven environment
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
· Media Buying & Campaign Activation: Oversee marketing managers designing/buying targeted media investment beyond core digital channels (e.g., out-of-home, radio, sponsorships, experiential marketing, list purchase) to enhance reach and engagement with key audiences.