Demonstrated technical SEO capability, including investigating crawlability, indexing, and site-health issues on medium to large websites involving canonicals, redirects, robots.txt, sitemaps, structured data, and Core Web Vitals. Analyze crawlability, indexation, site health, and technical performance, surfacing issues and opportunities involving redirects, canonicals, robots.txt, sitemaps, structured data, Core Web Vitals, internal linking, and site architecture.