li>Demonstrated ability to execute and optimize digital media and content initiatives across channels such as programmatic display, branded content placements, audio or podcast sponsorships, connected TV or streaming video, affiliates, influencer partnerships, or comparable awareness driven channels. This role provides centralized ownership of key digital channels, including programmatic media, branded content placements, audio and connected TV (CTV) partnerships, affiliate and influencer‑driven awareness efforts, and related testing initiatives, that influence full-funnel conversion outcomes.