Serving as the digital marketing lead across assigned brands, this position partners closely with Brand Marketing, Communications, eCommerce, Legal, Finance, IT, and external agency partners to develop data-driven programs that deliver against business objectives while optimizing marketing investment and digital performance. This role leads paid media, social media, influencer marketing, digital partnerships, e-commerce activation, website initiatives, marketing technology platforms, agency relationships, and performance analytics to drive brand awareness, consumer engagement, customer acquisition, and revenue growth.