Develop, curate, produce and edit, or curate, and publish multimedia content, including short-form video, photography, and written content, across social media platforms to promote vehicle inventory, automotive DIY content, customer success stories, promotional events, and other initiatives that support customer acquisition and retention, loyalty program growth engagement, and increased foot traffic. Working closely with regional and store leadership teams, this position promotes sales events, vehicle inventory, the cash-for-junk-cars program, recycling initiatives, and loyalty program offerings through informative and entertaining content that resonates with DIY automotive enthusiasts, mechanics, builders, and budget-conscious consumers.