Champion and facilitate communication and collaboration within the team and the agency Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel Provide oversight and direction to team of dedicated social media buyers Lead regular check-ins on campaign performance and track against KPIs Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results Qualifications 3+ years of directly related experience working in paid social media campaigns Experience working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools Understanding of traditional and interactive media planning elements Strong analytics, organizational, and communication skills Previous leadership/management experience is preferred Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting Strong organizational, problem-solving, and communication skills Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. Company description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes.