Lead global demand-generation and lead-management programs, including managing MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes. Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads, ensuring digital content follows current SEO and AEO best practices.