Knowledge, Skills, Abilities: Experience with SEO and AEO, website analytics, social media platforms, and able to learn new software and skills quickly Experience developing and executing paid media campaigns on major social and digital platforms preferably for a consumer brand Experience working within creative teams with the ability to manage internal relationships as well as agency collaboration on advertising projects Solid implementation skills with attention to detail and good with follow up with extended team(s) Ability to research, analyze, and draw conclusions about content based on open, click rates and other indicators Must be comfortable working under pressure, deadline-oriented, and able to deliver creative, targeted content on or ahead of schedule Must be comfortable serving as an expert, and being a consultant on digital advertising platforms, strategies and best practices needed to achieve core goals Additive skills: familiarity and work with CRMs to support email marketing strategy. In this role, youll help define and execute the brands digital approach by working closely with creative, communications, web, and marketing teams to develop paid campaigns that expand awareness, deepen engagement, and drive results.