Drive the development, implementation, and continuous optimization of an institution-wide graduate recruitment marketing plan, focusing on building a robust, measurable and sustainable framework that sets a positive, compelling, and powerful entry point for students that segues naturally into the individual marketing and communications tactics performed at the College and Program unit level. Reporting to the Assistant Vice Provost for Enrollment Marketing and Communications, this professional will be responsible for defining and executing a comprehensive, sustainable graduate recruitment marketing framework across the university and in close collaboration with University Communications and Marketing.