li>Create custom sales and market trend reports; track absorption rates, pricing trends, and competitive positioning across active and future project sites, Curate and manage content for social media, email campaigns, and online advertising with a focus on direct-to-consumer strategies; evaluate and continuously optimize SEO, digital ad sources, and social media messaging, Serve as a key liaison between third-party consultants, the sales team, and senior leadership across all project phases, Assist in planning and executing community opening events for 100+ guests, coordinating logistics, vendors, and on-site marketing presence, Assist with land acquisition market feasibility studies and participate in on-going R&D efforts on products, designs, and material selections, and. Conduct ongoing market, competition, and pricing analyses, including regular visits to competitor communities and model homes throughout the Sacramento region, Develop and implement sales and marketing strategies; participate in product development and project specifications, Lead market research efforts across multiple submarkets, leveraging platforms such as MetroStudy, Polaris Reports, Trulia, and other third-party data sources to support data-driven decision making.