In 2001, Veepee revolutionised consumer spending by creating the concept of online sales-events, now better known as flash sales: branded products available in limited quantities, for a limited time (3 to 5 days), offered at a steep discount and with a creative and engaging presentation. From being a non-specialist site dedicated to the online sale of stocks of major brands, Veepee has become a multi-specialist site with expertise in all the sectors in which it operates: Fashion, Footwear, Home, Children, Gourmet and Travel.