Budget, Measurement & ROI: Manage and optimize the overall GTM marketing budget, track performance metrics, and leverage insights to demonstrate ROI, inform executive reporting, improve future planning, and share innovative approaches based on education and experiential marketing trends.12+ years of experience leading end-to-end go-to-market strategy development and execution across global markets, multiple channels and categories, event execution, or experiential marketing - preferably within the technology sector. Cross-Functional Alignment & Briefing: Drive high-impact results and stakeholder alignment across cross-functional teams (PR, Marcom, Product Marketing, Finance, Sales, Developer Relations, Community Engagement Initiative, Legal, and executive leadership) by co-developing and overseeing GTM briefs, priorities, timelines, and internal communications.