Collaborate with the Director of LifeWork Strategies and Account Management Team to bring new services to market, based on competitor trends/analysis, • customer feedback and/or identified service gaps. ("Nicotine products" include, but are not limited to: cigarettes, cigars, pipes, chewing tobacco, e-cigarettes, vaping products, hookah, and nicotine replacement products (e.g., nicotine gum, nicotine patches, nicotine lozenges, etc.).