Steward NeoTech's enterprise positioning and segment-specific messaging in day-to-day executionEnsure all messaging reflects NeoTech's strengths in high-reliability, regulated manufacturing environmentsDevelop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnershipsCollaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirementsCreate thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trustLeverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach. Own and manage the end-to-end demand generation funnel supporting complex EMS sales cyclesDevelop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customersGenerating and qualify leads aligned to strategic accounts, programs, and vertical prioritiesBuild and optimize lead scoring, qualification (MQL), and routing frameworks in alignment with Sales and Business Development Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program).