Create and effectively deploy a marketing and community engagement strategy that will allow HCC to cultivate and enhance meaningful relationships with targeted audiences, including, but not limited to, media, political leaders, community leaders, prospective students, current students, alumni, parents, strategic partners, friends/donors, faculty, staff, vendors, the Houston community, and key constituents across the region, nationally, and internationally. Develop and executes a cohesive communications and outreach strategy to include branding along with leading a staff responsible for brand management, marketing, market research, creative services, communications, media and content strategy, event support, and community outreach.