Curating high impact messaging and product themes and aligned to Microsoft’s vision — AI as both catalyst and accelerant for modernization, agentic modernization as the means of relieving decades of technical debt across existing apps and data, every app made AI ready, and the shift of operations to support a new class of agentic applications — and surfacing them consistently through a proactive content program tied to product innovation, partner expansion, major events and launches, solution milestones, and always-on initiatives for core audiences. Delivering sales enablement and field support — partnering with sales, partner, and engineering organizations on collateral for product announcements, portfolio changes and annual solution programs; building content that resonates with customer value and drives high field utilization; creating a feedback loop with Sales to ensure buy-in and continuous improvement; and joining pre-sales meetings with customers.