Serving as the primary host for Single Barrel advocacy and private selection experiences at the Brand Home and Henry County facilities, this role creates memorable, best-in-class engagements that strengthen brand advocacy, support achievement of annual sales targets, and deepen relationships with customers, distributors, key accounts, hotels, influencers, and local partners. Working cross-functionally with Commercial, Advocacy, Brand Home, National Accounts, Retail, Experiential, and Production teams, the Educator oversees selection logistics, inventory management, sample kit fulfillment, budgets, support materials, and operational planning to deliver a seamless experience from barrel selection through program execution.