Remote Outbound Sales Representative US Service AnimalsRemote Outbound Sales RepresentativeGARemote$15This role focuses on outbound sales using warm leads to connect disabled individuals with licensed mental health providers and meet their ESA and service animal related needs. US Service Animals is hiring experienced call center sales representatives to join our growing remote team.
NewInside Sales Representative - Outbound Corpay IncInside Sales Representative - OutboundPeachtree Corners, GACorpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses.
Full-Time Outbound Sales Representative (Urgently Hiring) MCI CareersFull-Time Outbound Sales Representative (Urgently Hiring)Savannah, GeorgiaFull timeMCI organically grows, acquires, and operates companies that have synergistic products and services portfolios, including but not limited to Automated Contact Center Solutions (ACCS), customer contact management, IT Services (IT Schedule 70), and Temporary and Administrative Professional Staffing (TAPS Schedule 736), Business Process Management (BPM), Business Process Outsourcing (BPO), Claims Processing, Collections, Customer Experience Provider (CXP), Customer Service, Digital Experience Provider (DXP), Account Receivables Management (ARM), Application Software Development, Managed Services, and Technology Services, to mid-market, Federal & enterprise partners. MCI now employs 10,000+ talented individuals with 150+ diverse North American client partners across the following MCI brands: MCI BPO, MCI BPOaaS, MarketForce, GravisApps, Gravis Marketing, MarchEast, Mass Markets, MCI Federal Services (MFS), OnBrand24, The Sydney Call Center, Valor Intelligent Processing (VIP), BYC Aqua, EastWest BPO, TeleTechnology, and Vinculum.
Outbound Sales Development Representative Alogent CorpOutbound Sales Development RepresentativePeachtree Corners, GAResponsibilities: Outbound Prospecting: Execute high-volume outreach via phone, email, and social channels to generate new meetings and sales opportunities Lead Qualification: Engage prospects to understand business needs, qualify fit, and position Alogent's solutions Lead Generation: Identify and research target accounts and key decision-makers within financial institutions Pipeline Management: Maintain accurate records of all interactions and progress with leads in the CRM system. Qualifications: Comfortable operating in a high-activity environment with daily outbound call and email targets Coachable with a desire to learn, receive feedback, and continuously improve 1+ year of experience in sales, business development, or a customer-facing role (SaaS or financial services preferred) Communication Skills: Excellent verbal and written communication skills with the ability to engage and build rapport with potential clients.
Full Time Outbound Sales Representative (Urgently Hiring) MCI LCFull Time Outbound Sales Representative (Urgently Hiring)Savannah, GAMCI organically grows, acquires, and operates companies that have synergistic products and services portfolios, including but not limited to Automated Contact Center Solutions (ACCS), customer contact management, IT Services (IT Schedule 70), and Temporary and Administrative Professional Staffing (TAPS Schedule 736), Business Process Management (BPM), Business Process Outsourcing (BPO), Claims Processing, Collections, Customer Experience Provider (CXP), Customer Service, Digital Experience Provider (DXP), Account Receivables Management (ARM), Application Software Development, Managed Services, and Technology Services, to mid-market, Federal & enterprise partners. MCI now employs 10,000+ talented individuals with 150+ diverse North American client partners across the following MCI brands: MCI BPO, MCI BPOaaS, MarketForce, GravisApps, Gravis Marketing, MarchEast, Mass Markets, MCI Federal Services (MFS), OnBrand24, The Sydney Call Center, Valor Intelligent Processing (VIP), BYC Aqua, EastWest BPO, TeleTechnology, and Vinculum.
Full-Time Outbound Sales Representative (Urgently Hiring) MCIFull-Time Outbound Sales Representative (Urgently Hiring)Savannah, GAMCI organically grows, acquires, and operates companies that have synergistic products and services portfolios, including but not limited to Automated Contact Center Solutions (ACCS), customer contact management, IT Services (IT Schedule 70), and Temporary and Administrative Professional Staffing (TAPS Schedule 736), Business Process Management (BPM), Business Process Outsourcing (BPO), Claims Processing, Collections, Customer Experience Provider (CXP), Customer Service, Digital Experience Provider (DXP), Account Receivables Management (ARM), Application Software Development, Managed Services, and Technology Services, to mid-market, Federal & enterprise partners. MCI now employs 10,000+ talented individuals with 150+ diverse North American client partners across the following MCI brands: MCI BPO, MCI BPOaaS, MarketForce, GravisApps, Gravis Marketing, MarchEast, Mass Markets, MCI Federal Services (MFS), OnBrand24, The Sydney Call Center, Valor Intelligent Processing (VIP), BYC Aqua, EastWest BPO, TeleTechnology, and Vinculum.
Senior Digital Sales Outbound Professional Intuit IncSenior Digital Sales Outbound ProfessionalAtlanta, GAWe are building a team of BDRs focused on driving ecosystem adoption of the Intuit Enterprise Suite Platform and ensuring a full sales pipeline contribution to the Mid-Market segment. Contribute to and execute strategic and tactical plans for outbound prospecting campaigns, including cold calling and personalized outreach, to be delivered through your assigned team.
Outbound Insurance Sales Rep Laura Stephens Allstate AgencyOutbound Insurance Sales RepCumming, GA$55,000–$75,000 / yearIn this role, you'll proactively connect with prospects through phone calls, text messages, email campaigns, and community outreach to generate new business opportunities and grow the agency's client base. Laura Stephens Agency is an award-winning insurance agency with 18 years of success, built on a commitment to exceptional customer service, strong relationships, and team excellence.
Business Development Representative (Outbound) New Relic IncBusiness Development Representative (Outbound)Atlanta, GARemote$66,000–$83,000 / yearAt New Relic, our Business Development Representative (BDRs) play a critical role in building pipeline and driving revenue by engaging prospects and introducing them to the value of our platform. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.
Outbound Retention Representative SageOutbound Retention RepresentativeLawrenceville, GAThe Account Manager is responsible for proactively engaging Sage 50 customers during their contract lifecycle to maximize retention, minimize churn, and drive upsell opportunities. This role focuses on strategic outreach to renewal accounts, identifying risks, and delivering solutions that encourage customers to remain with Sage.
Outbound Retention Representative The Sage Group plcOutbound Retention RepresentativeLawrenceville, GAThe Account Manager is responsible for proactively engaging Sage 50 customers during their contract lifecycle to maximize retention, minimize churn, and drive upsell opportunities. This role focuses on strategic outreach to renewal accounts, identifying risks, and delivering solutions that encourage customers to remain with Sage.
Inside Sales Representative Ultimate Staffing ServicesInside Sales RepresentativeBuford, Georgia$20–$25 / hourPay ranges $20-$25 plus unlimited commission and bonus potential (top performers average $1500+ monthly in commission). Ultimate Staffing is seeking full time Inside Sales Representative professionals for our client in the Buford, GA area.
Licensed Insurance Sales Representative Allstate Insurance CompanyLicensed Insurance Sales RepresentativeAtlanta, GA$52,730–$76,480 / yearCustomer Centricity, Customer Insights, Customer Sales, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented, Sales, Sales Operations, Strategic Selling. Allstate's sales organization is growing its virtual workforce, and we are looking for highly motivated individuals that thrive in a fast-paced sales environment and enjoy being rewarded for their efforts.
Outbound Telesales Agent_Seasonal OrkinOutbound Telesales Agent_SeasonalAtlanta, GeorgiaRemote$50,000–$65,000 / yearWe have a FAST PACED , fully remote National Customer Contact Center with dedicated inbound sales, web sales, lost lead sales, customer service, and termite billing/claims teams. You will have the opportunity to work alongside a team that values safety, professionalism, empathy, integrity and innovation in pursuit of our mission to deliver the peace of mind only an Orkin Pro can provide.
Sales & Service Representative MRC Global IncSales & Service RepresentativeAtlanta, GAUtilize MRC Global systems/software to create quotes, locate available products/materials, process customers orders, create vendor purchase orders (PO), and perform other tasks related to customer needs. Service next-level customer needs, including orders involving externally sourced labor, return material authorizations (RMA), purchase order changes, and orders involving special invoicing needs.
B2B Sales Representative SP Data DigitalB2B Sales RepresentativeAtlanta, GARemoteWe go beyond traditional call center work—we operate as strategic marketing and sales partners , supporting leading organizations across telecommunications, finance, fintech, technology, and security industries. As a founder‑led organization, we combine hands-on leadership with innovative technology to design, build, and execute scalable sales and service programs on behalf of our clients.
Experienced Outside Sales Representative - Atlanta Office Fire Protection Services, LLCExperienced Outside Sales Representative - Atlanta OfficeAtlanta, GAFull timeFire Protection Services’ primary focus is the recurring inspection, testing, maintenance, service, and repair of fire and life safety systems for commercial businesses, including fire alarm systems, fire sprinkler systems, kitchen hood suppression systems, portable fire extinguishers, fire pumps, fire hydrants, backflow preventers, and special hazard systems. This role plays a critical part in expanding our customer base, strengthening our market presence, and ensuring a smooth transition from sale to service through close collaboration with internal teams.
Group Sales Representative - Georgia Tech Legends Hospitality, LLCGroup Sales Representative - Georgia TechAtlanta, GAReporting to the Director, Ticket Sales & Service, this role is part of an integrated ticket sales team and works closely with the Alexander-Tharpe Fund, Georgia Tech Athletic Ticket Office, and Marketing team to drive group revenue across the Atlanta market. Develop relationships with Atlanta-area businesses, schools, youth sports organizations, military groups, nonprofits, and alumni networks with the goal of securing new group sales revenue.
Outside Sales Representative - Building Products - Base Salary to 65k/year - Atlanta, GA Allsearch RecruitingOutside Sales Representative - Building Products - Base Salary to 65k/year - Atlanta, GAAtlanta, GAIn this role, the Outside Sales Representative will operate as the lead point of contact for all matters specific to customers within the specified sales territory. Forecast and track key account metrics including sales forecasts, results and annual forecast projections.
Sales Dev Representative III Sinch ABSales Dev Representative IIIAtlanta, GA$55,000–$60,000 / year2-4 years of experience in Sales Development, Business Development, outbound prospecting, or lead generation in B2B or B2C environments Proven success executing high-volume outbound outreach across phone, email, and LinkedIn Hands-on experience with CRM platforms (e.g., Salesforce) and managing prospecting workflows with strong data hygiene Strong consultative selling skills, including tailoring messaging to customer needs and handling objections Proven track record of meeting or exceeding activity, meeting, and pipeline generation goals Strong written and verbal communication skills, with the ability to manage priorities in a fast-paced environment. • Opportunity & Pipeline Management: Prioritize and track opportunities to maximize outcomes • Market & Vertical Intelligence: Understand key accounts, competitors, and trends to inform outreach • Prospecting Efficiency & Effectiveness: Identify, engage, and convert high-potential prospects using tools and creative messaging • Qualifying Client Discovery: Assess prospect fit and readiness for the sales process • Stakeholder Alignment: Collaborate across teams to ensure coordinated execution • Product Knowledge: Position Sinch solutions effectively to meet prospect needs and demonstrate differentiation.
FSR (Financial Sales Representative) First Volunteer BankFSR (Financial Sales Representative)Fort Oglethorpe, GAEducate customers and prospects on emerging bank technology and digital solutions such as mobile banking, online banking, ATM solutions, and mobile deposit in order to make life better and easier for Builtwell Bank Customers. Job Duties and Primary Responsibilities: FSR responsibilities include, but are not limited to the following: Represent Builtwell Bank with integrity inside the branch and in the community and ethically work within established policies and procedures while delivering world class, second to none customer service.
Sales Development Representative Endor Labs IncSales Development RepresentativeAtlanta, GATransform Leads into Wins: Take charge of following up on Marketing-generated leads, qualifying them as prime sales opportunities, and seamlessly transitioning them to the right salesperson with expertly arranged meetings. As a Sales Development Representative (SDR) at Endor Labs, you will play a pivotal role in driving our future growth by collaborating with the Marketing and Sales teams to qualify leads and build a robust pipeline of opportunities.
Full Time Remote Advertising Sales Representative SURE ADVANTAGE MEDIA LLCFull Time Remote Advertising Sales Representativeatlanta, GARemoteWe are seeking full-time, motivated sales representatives to sell local business advertising to small and medium-sized businesses serving established homeowner communities. This opportunity is ideal for self-starters who are comfortable with outbound sales and want performance-based income.
Business Development Representative - Inside Sales BBB Heart of TexasBusiness Development Representative - Inside SalesMarietta, GAFull timeNote: This is a remote sales position for candidates who reside in Texas, Colorado, Florida, Kansas, Maine, Oklahoma, Pennsylvania, and Mississippi ; however, all assigned sales territories, client accounts, and business development activities will remain exclusively within Texas. If you're a high-achieving sales professional who values honesty, growth, and purpose, and building valuable long-term relationships with customers, then apply now and join one of the best sales teams in the country!
Sales Development Representative - Mandarin Speaking DR DoorDash IncSales Development Representative - Mandarin Speaking DRGA$14.98–$25.20 / hourWe value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. By sourcing and qualifying new merchants, the Sales Development team drives the top of the funnel for Outside Sales and fuels the growth of partnerships that strengthen restaurant operations, accelerate consumer demand, and improve DoorDash's bottom line.
Sales Development Representative Global Payments IncSales Development RepresentativeAlpharetta, GAEvery day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. The Sales Development Representative (SDR) plays a critical role in generating new business opportunities for ACTIVE Network by identifying, engaging, and qualifying prospective customers.
Inside Sales Representative - Remote Georgia-PacificInside Sales Representative - RemoteAtlanta, GARemoteFull timeAs a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. You will take ownership of your territory while working cross-functionally with outside sales, scheduling, transportation, and manufacturing to deliver results and create value for both our customers and the business-all while effectively managing multiple priorities in a fast-paced environment.
Sales Representative TEL Staffing & HRSales RepresentativeAtlanta, GAFull timeWe are currently seeking bilingual (English/Spanish) sales representatives with strong experience in closing sales , both over the phone and in the field. For field positions: ability to visit job sites, identify opportunities, and bring in new clients.
Inside Sales Account Representative IPG EnclosuresInside Sales Account RepresentativeAtlanta, GARemote$75,000–$80,000 / yearOur portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies. The inside sales account representative position is responsible for prospecting, developing and closing sales to targeted accounts and markets via phone, email and in person to achieve company revenue objectives.
Inside Sales Representative (Remote - Central or Eastern Region) Yelp IncInside Sales Representative (Remote - Central or Eastern Region)Atlanta, GARemote15 days PTO per year for first 2 years of employment (accrual begins on date of hire); number of PTO days increases after 2 years of tenure, 7 paid wellness days, 12 paid holidays, 1 floating holiday. Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate''s criminal background check will be subject to an individualized assessment that takes into account the candidate''s specific criminal records and the responsibilities and requirements of the particular role.
Outbound Telesales Agent_Seasonal Orkin LLCOutbound Telesales Agent_SeasonalAtlanta, GARemote$50,000–$65,000 / yearWe have a FAST PACED, fully remote National Customer Contact Center with dedicated inbound sales, web sales, lost lead sales, customer service, and termite billing/claims teams. Orkin's ABCs of a successful Outbound Sales Representative are: Answer questions from prospective customers regarding Orkin services.
Inside Sales Representative Filtration Group CorpInside Sales RepresentativeGAOur products and solutions are targeted towards providing superior levels of indoor air quality in a variety of environments including but not limited to oil & gas; water treatment; heavy manufacturing; electronics & semiconductor manufacturing; data centers; transportation; mining; commercial offices; restaurants & food service; galleries, museums, archives & libraries for corrosion protection, odor control, health, and preservation applications. Filtration Group has the broadest portfolio of solutions in the industry and has had a particular focus on building a leading platform of solutions focused on the Life Sciences and Indoor Air Quality end markets which are rapidly growing in the current market environment.
Ticket Sales Representative - Georgia Tech Legends Hospitality, LLCTicket Sales Representative - Georgia TechAtlanta, GAAs a member of an integrated revenue team, the Ticket Sales Representative will collaborate closely with the Alexander-Tharpe Fund, Georgia Tech Athletic Ticket Office, Marketing, and Legends Global Sales leadership to execute strategic sales initiatives and drive ticket revenue growth throughout the Atlanta market. Proven ability to manage a high volume of outbound and inbound sales activity, including phone calls, emails, text messages, appointments, presentations, and follow-up communications while maintaining accountability to established activity and revenue metrics.
Sales Development Representative (SDR) - Entry Level Farmers Insurance - Daniel Cochran AgencySales Development Representative (SDR) - Entry LevelWoodstock, GADaniel Cochran Agency, located in Woodstock, GA, is one of the fastest-growing agencies in the state and were looking for highly driven individuals to join our team as Sales Development Representatives. If youre looking for a career with real growth, real income potential, and a team that pushes you to win apply today .
Sales Development Representative Rubicon Technologies IncSales Development RepresentativeAtlanta, GARemoteThe Sales Development Representative is responsible for prospecting new leads, servicing inbound sales, and related inquiries with a focus on engaging and qualifying all prospective customers within the national business market. To facilitate working from home, and as a requirement for this role, the employee must provide reliable internet connection with sufficient bandwidth to execute all job functions and technology setup conducive to remote work.
NewSales Development Representative Camping WorldSales Development RepresentativeWoodstock, GeorgiaThe pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Employ various strategies to generate appointments and drive traffic by meeting departmental activity targets utilizing outbound calls, online inquiries, and other lead-generation techniques.
Inside Sales Representative Hoover Treated Wood ProductsInside Sales RepresentativeAugusta, Georgia$150–$175 / yearManage customer accounts by monitoring orders, ensuring on‑time deliveries, assisting with inventory needs, and resolving issues promptly. Hoover is a well-established business with annual revenues of $150–$175 million and a strong track record of longevity in our industry.
BDC Representative (Sales & Service) - Phil Hughes Honda Phil Hughes Automotive GroupBDC Representative (Sales & Service) - Phil Hughes HondaAthens, GA$50,000–$60,000 / yearWe are a fast-growing, family-owned dealership that blends a half-century of stability with a high-energy, modern approach to automotive retail. Performance-Driven: Our pay plan rewards Appointment Shows and Sold Units —when you drive traffic, you get paid.
Inside Sales Representative Veeam SoftwareInside Sales RepresentativeAlpharetta, GeorgiaPartner Collaboration: Work closely with Veeam partners and resellers—arrange joint calls, coordinate sales activities, and support partners in closing deals. Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning.
Inside Sales Representative Veeam Software Group GmbHInside Sales RepresentativeAlpharetta, GA$103,800–$173,000 / yearPartner Collaboration: Work closely with Veeam partners and resellers-arrange joint calls, coordinate sales activities, and support partners in closing deals. Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O'Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning.
Sales Development Representative Wing AssistantSales Development RepresentativeAtlanta, GeorgiaRemoteRun high-volume, multi-channel outbound (calls, email, LinkedIn, events) and make strategic outbound touches daily to build pipeline and exceed meeting and SQL targets. Tailor outreach to each prospect’s goals and business model; master the Wing story and articulate our value in offloading repetitive work, scaling teams affordably, and increasing capacity and revenue.
Market Sales Representative LiveOak FiberMarket Sales RepresentativeBrunswick, GA$40,000–$115,000 / yearWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. The qualification requirements, physical demands, and work environment characteristics described in this job description are representative of those that must be met by an employee to perform the essential duties and responsibilities of this job successfully.
Customer Sales Representative Ace Handyman Services RoswellCustomer Sales RepresentativeRoswell, GA$18–$21 / hourAs we continue to grow, we are looking for highly organized and motivated candidates just like you to serve as Customer Service & Sales Coordinator to ensure efficient and smooth daily operations. We offer highly-competitive compensation, and the chance to work with a national organization that still maintains the flexibility and tight-knit feel of a locally owned and independently operated franchise.
Outside Sales Representative - Atlanta Based TB Philly Inc.Outside Sales Representative - Atlanta BasedAtlanta, GAThe Sales Representative will report directly to a sales-related Director (e.g., Director of Sales, Director of Business Development, Director of Glass and Glazing) or other designated sales leadership and work closely with the Inside Sales, Estimating, and Engineering teams. •Willingness to travel frequently, including long drives and overnight stays.•Demonstrated success in building customer relationships and closing new business.
Inside Sales Representative GFL Environmental, IncInside Sales RepresentativeDouglasville, GeorgiaDevelop and maintain a thorough knowledge of the company's available services, lines of business, pricing structures, and offers additional services as appropriate to existing customers. • Demonstrate continuous effort to improve operation, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service.
Regional Sales Representative Optimyl BenefitsRegional Sales RepresentativeNorcross, GeorgiaThe Regional Sales Representative is responsible for generating targeted, profitable sales volume through the regional broker community and reports to the Regional Vice President of Sales. The role focuses on prospecting, training, and supporting a network of independent health brokers selling Optimyl's products.
Sales Development Representative - Portuguese Speaker SnowflakeSales Development Representative - Portuguese SpeakerAtlanta, GeorgiaOwn It: The ability to build our product and company like it’s your own, specifically defining and executing sales plans to meet strategic & financial targets, leveraging industry, partner & Go-to-Market knowledge. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
Sales Development Representative - Spanish Speaker SnowflakeSales Development Representative - Spanish SpeakerAtlanta, GeorgiaOwn It: The ability to build our product and company like it’s your own, specifically defining and executing sales plans to meet strategic & financial targets, leveraging industry, partner & Go-to-Market knowledge. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
Sales Development Representative - Microsoft 365 + Guardian (Tier-1 CSP) Access Business TechnologiesSales Development Representative - Microsoft 365 + Guardian (Tier-1 CSP)Atlanta, GARemote$45,000–$60,000Tier-1 Microsoft CSP credibility and partner resources, AI-powered quoting and proposal generation tools, direct access to experienced Account Executives, our technical lead, and our CEO for shadowing and coaching, and a modern CRM and sales tooling stack. Access Business Technologies ( myabt.com ) is a Tier-1 Microsoft Cloud Solution Provider serving hundreds of organizations across the United States, with deep specialization in mortgage, financial services, and other regulated industries, and an active expansion into healthcare practices .
Territory Sales Representative - CROP - Alabama & Georgia AMVAC Chemical CorporationTerritory Sales Representative - CROP - Alabama & GeorgiaGAIn this role, the TSR will represent our diverse portfolio of agricultural products and will manage product sales and service activities to achieve budgeted sales and profit objectives within their geographic area of Nebraska. Key Responsibilities: Manage territory customer accounts; establish and maintain regular contact with customers and key influencers to obtain product performance feedback and develop markets segments by brand.