This position will work closely with DTC Planning, Allocations, Marketing, Operations, Wholesale Merchandising, and external partners to ensure the right product is bought, positioned, and supported across key brick and mortar selling moments. This role will be responsible for assisting in building consumer-centric assortments, managing seasonal buys, interpreting business performance, and driving category growth, profitability, and brand-right execution in PUMA Retail Stores.