Working knowledge of AI tools used in marketing, such as ChatGPT, Claude, Gemini, Perplexity, Canva (Magic Studio), Adobe Firefly, Midjourney, Descript, CapCut, or similar, and good judgment about when and how to use them. Hands-on media buying experience on social platforms (Meta/Facebook and Instagram required; TikTok, Google, or others a plus), including audience targeting, budget management, and optimization.