This is a role for someone who treats social as a performance channel with a funnel behind it: someone who can build an audience from a standing start, run a real experiment cadence, and connect audience growth to outcomes further down the funnel like email capture, content consumption, event registration, pipeline influence, and recruiting. Identify the right internal voices among our clinicians, researchers, executives, and subject-matter experts, and build the operating model that keeps them posting: content supply, drafting support, approval flow, tooling, and measurable reach.