Coordinating with internal teams and resources to develop customized programs for prospects and bring best ideas to market (e.g., Media, Partnership Development, Partner Management, Partner Activation, Hospitality, Licensing, Social Responsibility, Marketing, Team Marketing & Business Operations, PR, Affiliate Leagues). The group works closely with these partners to leverage our commercial assets (including league and team marks, marketing rights, game imagery, brand integrations, and league events and experiences) to drive storytelling and connections with fans of the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball.