The VP, Performance Marketing will lead Lands' End's performance and lifecycle marketing organization owning paid media (paid social, paid search, and affiliates), CRM, email and SMS, and direct channels (catalog, direct mail, and programmatic print) to deliver incremental profit and a unified customer acquisition and retention strategy. This executive thrives in a fast-paced, rapidly changing landscape and can straddle business, media, and technology with the ability to drive business results, build and develop teams, partner with peers across the organization, and communicate effectively at the executive level.