Oversee our tech stack, including the theme architecture, third-party apps, custom integrations (ERP, CRM, inventory systems), and localized merchandising toolsDrive initiatives to increase key ecommerce KPIs (e.g., AOV, conversion rate, bounce rate, customer lifetime value) using tools like Google Analytics 4, Hotjar, and Shopify Analytics to back up product decisionsHelp support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code. Provide guidance and structure to Ecommerce team and affiliated departments to best align roles and responsibilitiesEstablish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.