Core ResponsibilitiesMarket Positioning and Narrative OwnershipDefine and ownAdprime'spositioningin a competitive landscape that includes DSPs, SSPs, and ad exchangesTranslate complex capabilities such as first party data, AI,dynamictargeting, and supply and demand dynamics into clear and compelling messagingDevelop a consistent and differentiated narrative used across sales, clients, and external channelsRevenue Enablement and Pre-Sales IntegrationAct as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategiesBuild and refine sales materials, case studies, and storytelling frameworks that improve win ratesContinuously iterate messaging based on deal feedback, objections, and client insightsContribute directly to pipeline acceleration and revenue growthClient Experience and Growth SupportCollaborate with client service teams to strengthen onboarding, communication, andlong-termengagementIdentifyopportunities to supportupselland cross sell through stronger positioning and storytellingTranslate performance into compelling client narratives and success storiesIndustry Presence, PR, and Thought LeadershipLead PR and external communication efforts to positionAdprimeas a credible voice in digital advertisingBuild executive visibility through thought leadership, content, and industry engagementIncrease brand recognition and trust across agencies, brands, and partnersSocial Media and Brand AmplificationDefine and execute a social media strategy focused on credibility, insights, and engagement rather than volumePromoteAdprime'scapabilities, people, and client successesEngage with industry conversations and amplify the company's voiceWebsite and Brand EcosystemOwn theAdprimewebsite as a core commercial assetEnsure it clearly communicates value propositions, supports sales conversations, and reflects positioningMaintain consistency across all brand touchpoints including decks, materials, and external communicationsWord of Mouth and Market InfluenceDevelop strategies to drive referrals, client advocacy, and organic growthTurnclients and partners into promoters ofAdprime'scapabilitiesLeverage relationships across the advertising ecosystem to expand reach and credibilityDemand and Supply AlignmentShape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partnersEnsureAdprime'svalue is clearly understood across demand and supply stakeholdersWhat This Role Is NotNot a paid media buying or campaign execution roleNot focused on lead volume or performance marketing metricsNot dependent on large marketing budgets to drive resultsQualifications8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad techStrong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmaticProven ability to influence revenue through positioning, storytelling, and sales supportExperience working closely with sales and client facing teamsExceptional communication and narrative building skillsAbility tooperateboth strategically and hands on in a lean environmentWhat Success Looks LikeStronger and clearer market positioning forAdprimeImproved win rates and more effective sales conversationsIncreased client retention and expansionHigher quality inbound opportunities driven by credibility and brand presenceConsistent and compelling messaging across all channels and touchpointsWhy JoinAdprimeThis role sits at the core ofAdprime'sgrowth. Adprime, Director,Marketing andSalesStrategyAdprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.