It is creating clarity around how the work gets made: establishing a shared plan, keeping milestones and dependencies visible, aligning the right decision-makers, surfacing risks and tradeoffs early, and ensuring cross-functional teams understand what is happening, what is changing, and what is needed from them. Robust hands-on production experience across large, multi-channel campaigns, with deep knowledge of film/video production and strong fluency across photography, social, digital, experiential, and other integrated formats.