That means rebuilding the product detail page around AI-assisted decision-making rather than static product information, designing a cart that persists across Instagram so people can gather things over time and return when they're ready, defining how much of a purchase someone can delegate to an AI agent and how they stay in control of it, and earning trust across a marketplace of third-party sellers with uneven product data and different ways of checking out. On the creator side, you will empower creators to monetize their content and grow their businesses — defining how they add products to their content, how those products show up to their audience across Feed, Reels, Stories, and Profile, and how AI-assisted flows like automatic product tagging and search across millions of catalogs make earning from their content feel effortless rather than transactional.