Lead product development through the entire process to include design, development of specifications, packaging, production, supply chain, business case profitability analysis, market potential analysis (size, target share, profitability, competition), brand strategy, product mix analysis, market pricing strategy, market research, compliance, and roll-out campaign support. The Senior Product Development Manager is responsible for leading technical product development while incorporating feedback and input from customers, partners and in-house teams on product strategy and finding ways to expand product market reach.