NewVP, PRISM Product Manager Synchrony FinancialVP, PRISM Product ManagerWest Chester, OHThis leader will drive cross-functional alignment across business owners, Product Owners, technology partners, and Prism pillar teams to deliver measurable outcomes that grow the business and optimize credit acquisition processes. Bachelor’s degree and 4+ years of relevant experience in consumer/commercial credit management, lending, marketing, or related field in a credit card/consumer credit decisioning environment; or in lieu of a bachelor’s degree, 8+ years of relevant experience.
NewVP, Solution Architect - Marketing Engineering Synchrony FinancialVP, Solution Architect - Marketing EngineeringWest Chester, OHThe Vice President, Solution Architect thrives in a hands-on role focused on system design and architecture, leading by example to design, implement, and manage highly available, scalable integrations across marketing and related platforms. Success in this position requires deep expertise in solution architecture—developing microservices and integrated solutions utilizing AI tools—and integrating internal and external SaaS AI capabilities.
NewBusiness Development Manager Vaco LLCBusiness Development ManagerHebron, KY$60,000–$60,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewDistrict Manager DrivelineDistrict ManagerCincinnati, OH$43,888–$45,000The ideal candidate will enjoy traveling to retail store locations, engaging with employees and store personnel, and ensuring quality project execution for key merchandising initiatives such as category resets, new item cut-ins, product stocking, audits, and data / photo collection. We are seeking a highly motivated, results-driven Retail Operations Manager to lead a team of 100+ hourly merchandising associates, covering 200+ retail locations within a specific market area.
NewSales Manager Spectrum Laboratories, LLCSales ManagerHyde Park, OH$75,000–$95,000 / yearWe believe diverse perspectives build stronger teams and better outcomes and we’re committed to creating a place where talented people can do the best work of their careers Compensation details: 75000-95000 Yearly Salary PIc444d2a5aa17-25448-407440475c143e31-5e48-4549-b638-05792d185386 Sales Manager At The Reading Group (TRG), we’re scaling our wholesale business with serious momentum and we’re looking for a Sales Manager who wants real ownership, real influence, and real results.
NewAssociate Medical Manager ChenMedAssociate Medical ManagerCincinnati, OH$257,939–$368,485Partners with Clinical COE and Talent Acquisition to support clinical talent lifecycle to accelerate Clinical talent growth, including hiring of PCPs, NPs, and Medical Directors, managing, and mentoring physicians, role modeling exemplary clinical leadership. Oversees and facilitates talent development of the PCPs, NPs, and Medical Directors in his/her centers including, but not limited to leading facilitated practice (physician shadowing/coaching), conducting 1:1s with direct reports, executing leadership development plans and performance management.
NewMedical Manager ChenMedMedical ManagerCincinnati, OH$257,939–$368,485Partners with Clinical COE and Talent Acquisition to support clinical talent lifecycle to accelerate Clinical talent growth, including hiring of PCPs, NPs, and Medical Directors, managing, and mentoring physicians, role modeling exemplary clinical leadership. Oversees and facilitates talent development of the PCPs, NPs, and Medical Directors in his/her centers including, but not limited to leading facilitated practice (physician shadowing/coaching), conducting 1:1s with direct reports, executing leadership development plans and performance management.
NewAssociate Clinical Manager ChenMedAssociate Clinical ManagerCincinnati, OH$257,939–$368,485Partners with Clinical COE and Talent Acquisition to support clinical talent lifecycle to accelerate Clinical talent growth, including hiring of PCPs, NPs, and Medical Directors, managing, and mentoring physicians, role modeling exemplary clinical leadership. Oversees and facilitates talent development of the PCPs, NPs, and Medical Directors in his/her centers including, but not limited to leading facilitated practice (physician shadowing/coaching), conducting 1:1s with direct reports, executing leadership development plans and performance management.
NewClinical Manager ChenMedClinical ManagerCincinnati, OH$257,939–$368,485Partners with Clinical COE and Talent Acquisition to support clinical talent lifecycle to accelerate Clinical talent growth, including hiring of PCPs, NPs, and Medical Directors, managing, and mentoring physicians, role modeling exemplary clinical leadership. Oversees and facilitates talent development of the PCPs, NPs, and Medical Directors in his/her centers including, but not limited to leading facilitated practice (physician shadowing/coaching), conducting 1:1s with direct reports, executing leadership development plans and performance management.
Assistant Community Manager Company ConfidentialAssistant Community ManagerMount Healthy, OHFull timeThis role is non-exempt and has an anticipated pay rate of $26.44 for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations. This position requires the ability to read and write English fluently, the ability to accurately perform intermediate mathematical functions and the ability to understand and perform all on-site resident management software functions.
Product Marketing Manager - K-12 & CTE RedVector.com LLCProduct Marketing Manager - K-12 & CTECincinnati, OH$90,000–$125,000 / yearThe Product Marketing Manager is responsible for go-to-market strategy, messaging/positioning, new product/feature launches, and marketing content to drive sales and support retention. On the heels of significant product enhancements and expansion into the Career & Technical Education market, Vector's K-12 & CTE business is looking for a key product marketing leader to help grow its market position.
Senior Product Manager , AI Platforms Kroger Precision Marketing P4005 84.51 LLCSenior Product Manager , AI Platforms Kroger Precision Marketing P4005Cincinnati, OH$98,000–$169,050 / yearPowered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. Experimentation and measurement: Product analytics experience defining success metrics, selecting the right measures for the job (for example, using Googles HEART framework), and running experiments to quantify user and business impact.
Product Marketing Manager RedVector.com LLCProduct Marketing ManagerCincinnati, OH$75,000–$90,000 / yearThe Product Marketing Manager is responsible for the Architecture, Engineering, and Construction and Energy industries' go-to-market strategy, messaging/positioning, influencing and shaping the course roadmap strategy, product and course launch planning and execution, and developing marketing content to drive sales and support retention. Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources.
AVP, Lead Agile Marketing Product Owner Synchrony FinancialAVP, Lead Agile Marketing Product OwnerCincinnati, OHRole Summary/Purpose: Reporting to the VP, Strategic Card Solutions, the AVP, Lead Agile Marketing Product Owner leads and develops a team of Product Owners responsible for delivering Plastic marketing products and capabilities-including card package and card design strategies, inventory readiness, strategic kit and envelope package options, and alternative fulfillment approaches (including no-card solutions). Partnering closely with Synchrony client teams representing multiple Synchrony clients-as well as technology, operations, compliance, and vendor partners-this leader drives Agile best practices, predictable delivery, and audit-ready outcomes across the plastics product portfolio.
Director of Product Marketing - Genius(small business and retail) Global Payments IncDirector of Product Marketing - Genius(small business and retail)Cincinnati, OH$160,000–$170,000 / yearThe Director of Product Marketing will be responsible for scaling Genius product GTM efforts in the market, collaborating across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies supporting awareness, demand and enablement in the market. Go-to-market strategy - lead the development and execution of comprehensive product go-to-market plans to drive product adoption and customer engagement in the various customer segments and markets mapped to the ideal customer profile for this product.
Director of Product Marketing Global Payments IncDirector of Product MarketingCincinnati, OH$160,000–$180,000 / yearThe Director of Product Marketing will be responsible for scaling Genius product GTM efforts in the market, collaborating across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies supporting awareness, demand and enablement in the market. Go-to-market strategy - lead the development and execution of comprehensive product go-to-market plans to drive product adoption and customer engagement in the various customer segments and markets mapped to the ideal customer profile for this product.
Marketing Manager BLRMarketing ManagerCincinnati, OhioThis role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. Critical Competencies: Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
Marketing Manager BLR | Leadership Platforms | CCMIMarketing ManagerCincinnati, OHFull timeThis role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. Critical Competencies: Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
Marketing Manager Simplify Compliance LLCMarketing ManagerCincinnati, OHThis role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. Critical Competencies: Ownership & Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
Product Manager - Product Engineering Deloitte Touche Tohmatsu LtdProduct Manager - Product EngineeringCincinnati, OH$102,500–$210,600 / yearThe wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Product Engineering: Product Manager Deloitte Touche Tohmatsu LtdProduct Engineering: Product ManagerCincinnati, OH$113,100–$232,300 / year3+ years of proven experience in ServiceNow with a focus on modules such as Application Portfolio Management (APM), Customer Service Management (CSM), IT Service Management (ITSM), HR Service Delivery (HRSD), and the overall NOW Platform. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Product Manager Cummins IncProduct ManagerFlorence, KYProduct managers oversee all facets of their respective product line including launching new products, marketing and promoting their lines, supporting our outside sales team, developing and presenting business plans and implementing annual pricing actions. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
Manager, Field Marketing, Firehouse Subs, US&C Restaurant Brands International IncManager, Field Marketing, Firehouse Subs, US&CCincinnati, OH$82,000–$95,000 / yearYour main clients are franchisees and their operating teams, and you will work closely with the rest of the Marketing Team, Digital, Technology, the Southeast Division field team, including Franchisee Business Partners, General Managers, and Operations Partners. Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals).
Technical Product Manager Duraco Specialty Tapes LLCTechnical Product ManagerCincinnati, OHThe role occasionally requires visits to the manufacturing plant floor, where the individual may encounter moderate noise levels, temperature fluctuations, fumes or airborne particles, and moving mechanical parts. Plan, organize, manage and coordinate development projects related to improvements to existing products/processes, introduction of new products, and/or alternate material evaluations.
Marketing Manager MRA Recruiting ServicesMarketing ManagerCincinnati, OHFull timeAs one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce. One day you may be crafting messaging for a new product launch, the next analyzing campaign performance, brainstorming fresh ways to reach collectors, or collaborating directly with sales to close gaps in the customer journey.
Manager, Global Marketing - Flexible Packaging Michelman, IncManager, Global Marketing - Flexible PackagingCincinnati, OHPart timeMotivated by unwavering values, and ingrained with a passion for innovation, Michelman is a global developer and manufacturer of specialized sustainable chemistry used in industrial and agricultural coatings, digital printing, consumer packaging, and advanced composites for automotive and aerospace. Work closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes.
Lead Product Manager MaticLead Product ManagerCincinnati, OHToday, Matic's digital insurance marketplace has over 50 A-rated home and auto carriers, as well as distribution partners in industries ranging from mortgage origination and servicing to banking, auto financing, and much more. Modern office environment, we have a trendy HQ in the heart of German Village in downtown Columbus with awesome amenities including ping pong tables, coffee/espresso bar, and flavored water bar.
CHANNEL & DISTRIBUTION MARKETING MANAGER TE Connectivity plcCHANNEL & DISTRIBUTION MARKETING MANAGERMiddletown, OHRemote$149,000–$186,200 / yearAs a trusted innovation partner, our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers enabling artificial intelligence, and more. This role requires close collaboration with the other commercial functions including Integrated & Product Marketing, Product Management, Sales, Business Development and Strategy to build, execute and optimize awareness and demand generation campaigns tied to profitable growth.
Manager, Global Marketing - Flexible Packaging Michelman CorporationManager, Global Marketing - Flexible PackagingCincinnati, OHWork closely with a cross functional group of R&D, Business Development, and Sales associates to establish and manage the market development and growth strategy for the segment using project management and stage gate/concept to commercialization processes. You will participate on and lead cross-functional teams and work with customer and industry partners to deliver new products that provide long term sustainable advantages for both them and Michelman.
Branding Marketing Manager PL Marketing IncBranding Marketing ManagerCincinnati, OHDecision Making - identifying and understanding issues, problems and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints and probable consequences. Building Strategic Working Relationships - developing and using collaborative relationships with Merchandising Managers, Account Managers, Analysts, ASP's, Vendors, CSM Teams and Category Managers to facilitate the accomplishment of work goals.
Search Marketing Manager CintasSearch Marketing ManagerMason, OHWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best.
Brand Marketing Manager Qurate Retail Group, Inc.Brand Marketing ManagerWest Chester, OHYou execute day-to-day marketing, campaign delivery, and go-to-market plans, ensuring alignment across creative, merchandising, ecommerce, and performance marketing. As Brand Marketing Manager, you partner with the Director, Brand Marketing & Brand Relations to support two retail brands, with a focus on Grandin Road.
Search Marketing Manager (Mason, OH, US, 45040) Cintas CorpSearch Marketing Manager (Mason, OH, US, 45040)Mason, OHWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday. Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers' facilities and employees clean, safe, and looking their best.
Senior Global Product Manager DanaherSenior Global Product ManagerCincinnati, OhioLead global market and portfolio strategy by applying Voice of the Customer, competitive intelligence, and market insights to identify unmet needs, accelerate growth, and enable sustainable value creation in line with DBS principles. Optimize product lifecycle performance by guiding launch readiness, KPI achievement, sustaining activities, and portfolio optimization while enabling strong cross‑functional alignment through data‑driven decision making.
Digital Marketing Senior Project Manager Accenture PlcDigital Marketing Senior Project ManagerCincinnati, OHOur capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
Law Enforcement/Military Product Manager Sturm, Ruger & Co IncLaw Enforcement/Military Product ManagerHebron, KYManage the product lifecycle by leading cross-functional teams in the ideation, design, development, and delivery of new products and the management of existing products, including continuous improvement or discontinuation. Job Description: Reporting to the Director of Product Management, the Law Enforcement and Military Product Manager is responsible for driving product vision and strategy, and the management of product lifecycles from ideation through to discontinuation.
Product Manager Sturm, Ruger & Co IncProduct ManagerHebron, KYManage the product lifecycle by leading cross-functional teams in the ideation, design, development, and delivery of new products and the management of existing products, including continuous improvement or discontinuation. Job Description: Reporting to the Director of Product Management, the Product Manager is responsible for driving product vision and strategy, and the management of product lifecycles from ideation through to discontinuation.
Sr Product Manager - VNDLY Workday IncSr Product Manager - VNDLYMason, OH$140,600–$211,000 / yearPreferred experience in external workforce management, vendor management systems (VMS), or contingent workforce program management (preferably direct Workday VNDLY experience). We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
Product Manager - VNDLY Workday IncProduct Manager - VNDLYMason, OH$117,800–$176,800 / yearPreferred experience in external workforce management, vendor management systems (VMS), or contingent workforce program management (preferably direct Workday VNDLY experience). We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
Sr Treasury Management Group Product Manager First Financial Bank NASr Treasury Management Group Product ManagerCincinnati, OH$107,000–$142,760 / yearThe Senior Product Manager will advance our treasury management strategy by enabling sales teams to be trusted advisors, transforming products into integrated and ERP-connected solutions that meet clients where they work, and leveraging data to drive growth. Treasury Management Product Manager is the recognized expert and strategic owner of their assigned product family, responsible for managing its evolution and performance in support of First Financial Bank''s vision to be the best bank to do business with.
NewProduct Manager FlooidProduct ManagerCincinnati, OHFlooid is an innovative software technology company offering cutting edge retail and hospitality solutions to major global brands, from point of sale, mobile, online, social, and beyond, as well as solutions for Cloud and Managed Services, ensuring our retail partners have everything they need to make the sale. This role is responsible for owning defined product areas, setting direction, and working closely with engineering, commercial, and customer-facing teams to deliver valuable, well-prioritized outcomes.
Product Manager Fecon IncProduct ManagerLebanon, OHThe Product Manager is accountable for managing Fecons existing assigned product portfolio, leading the New Product Development NPD StageGate process for all new products in development, and identifying new product opportunities to meet Fecons growth expectations. • Serves as the primary product expert to assist sales, marketing, engineering, and customer service teams with product technical and/or application questions, trains, and coaches team members on becoming product experts.
Segment Marketing Manager - L1 (Mason, OH, US, 45040) Cintas CorpSegment Marketing Manager - L1 (Mason, OH, US, 45040)Mason, OHWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers facilities and employees clean, safe, and looking their best.
Senior Marketing Manager - Digital Core Modernization PricewaterhouseCoopers LLPSenior Marketing Manager - Digital Core ModernizationCincinnati, OH$91,000–$321,500 / yearAs a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Marketing Automation Campaign Manager (Mason, OH, US, 45040) Cintas CorpMarketing Automation Campaign Manager (Mason, OH, US, 45040)Mason, OHWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems, and alarm service, Cintas helps customers get Ready for the Workday. Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers facilities and employees clean, safe, and looking their best.
Segment Marketing Manager - Level 1 (Mason, OH, US, 45040) Cintas CorpSegment Marketing Manager - Level 1 (Mason, OH, US, 45040)Mason, OHWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Company Information Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers facilities and employees clean, safe, and looking their best.
NewMarketing Automation Campaign Manager CintasMarketing Automation Campaign ManagerMason, OHWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best.
SENIOR PRODUCT MANAGER Kroger Co.SENIOR PRODUCT MANAGERBlue Ash, OHFull timeIdentify, measure and improve key product catalog metrics to enhance the customer experience, and create a compelling, relevant product vision using web metrics, customer loyalty/insights, customer feedback/research and internal operational metrics. - Create, maintain and communicate product catalog roadmaps, including near-term delivery and 1-2 year product evolution, to engage stakeholders across the organization in aligning and supporting company and business unit strategies.
Marketing Specialist Tata Consultancy Services LtdMarketing SpecialistCincinnati, OH$69,700–$94,300 / yearPartner with the Marketing Campaign Manager to plan, coordinate, and execute multi channel marketing campaigns aligned to events, trade shows, other in person programs as well as product launches and thought leadership publications Manage campaign tactics end to end, ensuring all deliverables are developed, reviewed, and launched on schedule and within budget. This role works in close partnership with a Marketing Campaign Manager, Business Development Leads and cross functional stakeholders to ensure campaigns are delivered with a high level of quality and results.
P&C Product Manager (Auto & Marine) Munchener Ruckversicherungs-Gesellschaft Aktiengesellschaft (Munich Re)P&C Product Manager (Auto & Marine)Amelia, OHAmerican Modern Insurance Group, Inc., a Munich Re company, is a widely recognized specialty insurance leader that delivers products and services for residential property - such as manufactured homes and specialty dwellings - and the recreational market, including boats, personal watercraft, classic cars, and more. Serve as the primary contact and key communicator with Sales (including RVPs and Territory Sales Managers), Actuarial, Underwriting, Marketing, and other stakeholders to gain alignment on product decisions.