Key Responsibilities: •Own the marketing strategy for targeted industry verticals partnering with Sales to drive pipeline growth, opportunity creation, and ARR •Develop a deep understanding of Kahua’s customers, products, the target market segments, buyer personas, market trends, and competitive landscape to inform go-to-market strategy, messaging, and campaigns and how best to reach buyers throughout the customer journey •Execute full-funnel marketing campaigns across email, digital ads, paid social, webinars, and more with the goal of MQL creation, MQL to opportunity conversion, and achievement of ARR targets •Target named account lists with Account Based Marketing strategies designed to influence and accelerate pipeline generation •Own vertical-level lead generation and nurture strategy working closely with Sales, Product, and Solution Marketing leadership •Develop industry messaging and collaborate with the content team to create industry-relevant messaging and assets •Optimize campaign performance based on data and feedback from Sales •Partner with the Digital team to align outreach and account-based tactics •Support regional events, webinars, and industry forums to drive engagement •Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments. Position Description Position Title: Senior Solution Marketing Manager Department: Marketing Location: Alpharetta, GA or remote Reports to: Senior Director, Product & Solution Marketing Job Scope and Accountabilities: The Senior Solution Marketing Manager will lead the strategy and execution of Kahua’s marketing efforts to drive demand across our key verticals.