Archetype Framework: Define and maintain T-Mobile Fiber's market archetype framework - the classification system that groups markets by their competitive, demographic, and structural conditions: fiber overlap, greenfield, T-Mobile dense, FWA migration, urban core, suburban fringe, and others as the portfolio evolves. The Hyperlocal Playbook, Sr Mgr is the person who builds the intelligence layer behind T-Mobile Fiber''s field strategy: defining market archetypes, identifying the winning plays for each, and building a living playbook that tells the field team exactly what to do, when, and why - based on the specific conditions in front of them.