Serve as the strategic insights partner across Digital, Merchandising, Marketing, Technology, and cross-functional teams, delivering trusted reporting, KPI measurement, digital performance, journey, category and content insights, and responsive analytical support that drives informed business decisions. Lead and operationalize digital experience intelligence by connecting behavioral analytics, journey analytics, experimentation, session replay, VOC, customer service feedback, UX research, and AI-enabled insights to uncover opportunities and optimize digital experiences.