10+ years in digital marketing, with direct experience owning CRM, loyalty, or membership/subscription acquisition in a consumer environment • Proven success building and scaling lifecycle/CRM programs that drive measurable retention and renewal impact • Experience managing loyalty programs and understanding program economics • Strong grasp of subscription/membership funnel optimization (conversion, pricing/offer testing, checkout experience) and website/content management • Hands-on experience owning or managing a marketing technology stack (ESP/CRM platforms, CDP, testing tools, analytics, billing/membership integrations) • Data-driven decision-making skills; comfortable working with analytics teams on dashboards, attribution, and reporting • Strong people leadership experience managing multi-disciplinary teams • Excellent cross-functional collaboration and communication skills, with experience presenting to senior leadership • Experience managing budgets and external vendor/agency relationships • Experience with specific platforms (e.g., Hubspot, Adobe Commerce, etc.) • Background in subscription, membership, or recurring-revenue business models • Familiarity with loyalty program platforms and personalization/CDP tools • SEO and site/funnel performance optimization experience Flexible work from home options available. Leadership & Cross-Functional Partnership • Build, lead, and develop a team spanning CRM, loyalty, membership/web conversion, and MarTech functions • Partner closely with brand, performance marketing, IT, product, and analytics teams to ensure digital initiatives support broader marketing and business goals • Manage budget and vendor/agency relationships across all owned functions • Report performance, insights, and roadmap progress to senior leadership .