Technical fluency: You're proficient in marketing automation (Marketo or HubSpot strongly preferred), Salesforce (required), marketing analytics, and digital channels including email, paid search, paid social, SEO, and content, with working knowledge of AI tools and familiarity with ABM and intent data platforms. Equip the sales team: You'll develop enterprise and sponsor-focused sales assets such as pitch decks, ROI calculators, case studies, and audience profiles, and define MQL and SQL criteria, lead scoring, and handoff processes with sales leadership.