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Monitor, engage and respond to external public inquiries and comments on all Arboretum social media platforms in a timely, professional and comprehensive manner that reflects The Arboretum’s values and a focus on maintaining integrity, managing a positive reputation and building community relationships. This position manages integrated campaigns across social media, paid search, and other digital channels by creating, curating, and managing engaging content that promotes meaningful interaction, strengthens brand presence, and fosters connection.

YEAR

The Dawes Arboretum is actively recruiting a Digital Media Specialist (Social Media) to join our Marketing & Communications team. This is a full-time, exempt level position.The Digital Media Specialist is responsible for developing and implementing digital strategies that advance The Arboretum’s mission and visibility. This position manages integrated campaigns across social media, paid search, and other digital channels by creating, curating, and managing engaging content that promotes meaningful interaction, strengthens brand presence, and fosters connection. Some of the specific responsibilities of this position include but are not limited to:·         Develop and implement a social media content calendar in alignment with organizational priorities, seasonal programming, and centennial goals. ·         Create, manage and share creative multi-media content on social media, web and other platforms to strategically engage the public; actively monitor and analyze the effectiveness of The Arboretum’s online channels.·         Plan and produce videos, photos and digital marketing materials for print and digital campaigns.·         Manage social media related graphic design content, ensuring effective messaging and engagement.·         Collaborate and consult with internal stakeholders to generate ideas and produce engaging content that highlights the diverse expertise, initiatives, and resources of The Arboretum in ways that further the organization’s mission and goals.·         Research and implement new social media tools and communication trends.·         Identify audiences, create specific strategies, establish engagement funnels, proactively identify interests and concerns of stakeholders, tailor messaging and devise effective calls to action.·         Monitor, engage and respond to external public inquiries and comments on all Arboretum social media platforms in a timely, professional and comprehensive manner that reflects The Arboretum’s values and a focus on maintaining integrity, managing a positive reputation and building community relationships. Foster an inclusive online community that celebrates nature, learning and belonging.·         Manage Google Ad Grant, Google Analytics, and the Google Business Interface, as well as digital advertising campaigns.·         Monitor and respond to business reviews on all platforms, tracking sentiment, surfacing issues and documenting for internal analysis.·         Support media and public relations efforts as needed through content amplification and digital storytelling. If the above speaks to you, please submit your cover letter and resume demonstrating the following:·        Bachelor’s degree in communications, public relations, marketing, or related field; or an equivalent combination of education and experience.·        Two (2) years of demonstrated experience as a communications professional managing social media and/or Search Engine Optimization (SEO); or an equivalent combination of education, training and experience.·         Proficiency in major social media platforms, analytics tools, and content management systems.·         Familiarity with photography, videography, and basic editing tools (Canva, Adobe Creative Suite)·         Excellent communication (verbal, written and interpersonal) and storytelling skills with attention to tone and accessibility.·         Experience using social media advertising tools, analytics and managing paid campaigns.·         Excellent organization and project planning skills, with the ability to work under pressure, balance competing priorities, and consistently meet deadlines.·         Ability to work evening and weekend hours as needed.·         Valid driver’s license and evidence of insurability.·         Ability to pass a pre-employment drug screen and background check. Organizational Culture:At The Dawes Arboretum our staff members are dedicated team players, determined problem solvers, and resourceful stewards who are committed to an atmosphere of respectful, honest and open communication. Our work environment is one of high energy, high activity and mutual support. We provide opportunities for learning and professional development, and a gratifying work experience. The annual salary range for this position is $45,000-$51,000. This position is eligible for a hybrid work arrangement upon successful completion of onboarding and demonstrated ability to perform duties independently. This specific hybrid schedule requires a minimum of three (3) days per week in-office and is subject to supervisor approval, operational needs, and sustained performance. Hybrid status is not guaranteed and may be modified or discontinued at any time based on business needs. The Dawes Arboretum is an Equal Opportunity Employer. Employment decisions at The Arboretum will be made without regard or consideration of an individual’s race, color, religion, sex, pregnancy, national origin, age, disability, sexual orientation, gender identity or expression, disability, marital status, veteran or military status, genetic information or any other protected status. The Dawes Arboretum values diversity and is committed to creating an inclusive environment.<img alt="" height="1" src="https://jbgr.la/t/v/H4sIAAAAAAAA_6tWyspP8kxRslIyNrewMFXSUUrKTyxKAYsYAXklmbmpxSWJuQVKVnmlOTm1er5VqUEBmSahpY4FbgXhYdlGlfEVIZVphSUBPt75kcZFERmO2QGFEUZFTr4A3zkgO1wAAAA=" width="1"/>

The Dawes Arboretum

Social Media Specialist

Adobe Creative Suite

Advertising

Analysis Skills

Campaigns

Communication Skills

Community Relations

Consulting

Content Development

Content Management

Content Management Systems (CMS)

Digital Media

Documentation

Driver's License

Editing

Google Analytics

Grant Administration/Management

Graphic Design

Interpersonal Skills

Marketing

Marketing Communications

Media Campaigns

Multimedia

New Media

Onboarding

Online Communities

Online Marketing

Organizational Culture

Photography

Presentation/Verbal Skills

Problem Solving Skills

Project Planning

Public/Media/Press/Analyst Relations

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media

Storytelling

Strategic Planning

Team Player

Time Management

Video Production

Brightmove

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This document is subject to change in response to student demographics, staffing factors, funding variables, modified operating procedures, program/curriculum changes, and unforeseen events. serve as liaison between courts and school; maintain necessary case records; prepare/compile social histories, intake data, and court document and referrals.

<div id="divJobDetails">Reports to:  Building PrincipalEmployment Status: As assigned on board-approved contractFLSA Status:  ExemptQUALIFICATIONS:<ol><li>Master’s Degree and appropriate Ohio licensure</li><li>Knowledge of mental health diagnostic criteria and appropriate interventions</li><li>Knowledge of group/individual counseling theories and appropriate use of such with children and families</li><li>One to two years related experience preferred</li><li>Successful completion of BCI/FBI background checks</li></ol>POSITION DESCRIPTION:Work with assigned student in all aspects of their situation; investigate report or abuse/neglect/exploitation, etc.; serve as liaison between courts and school; maintain necessary case records; prepare/compile social histories, intake data, and court document and referralsESSENTIAL FUNCTIONS:  (The below list is not ranked in order of importance.)<ol><li>Ensure safety of students, taking all necessary and reasonable precautions to protect students, equipment, materials and facilities</li><li>Evaluate the students using sound techniques and accepted practices</li><li>Effectively manage the case work, monitoring individual student behavior to maintain a good learning environment</li><li>Prepare clear and timely reports</li><li>Maintain accurate, complete and correct records as required</li><li>Provide guidance and counsel to the students which will promote their welfare and their proper educational development</li><li>Attend parent/teacher conferences</li><li>Counsel with colleagues, students and parents</li><li>Attend educational field trips</li><li>Write required report as caseworker</li><li>Establish and maintain working relationship with community agencies</li><li>Ensure continuity of services and community involvement</li><li>Maintain and improve professional competence</li><li>Establish and maintain cooperative relationships with parents</li><li>Observe ethics of the social workers profession; exhibit professional behavior, emotional stability and sound judgment</li><li>Assist in completing agency forms as necessary</li><li>Assess the accomplishments of students on a regular basis and provide progress reports as required</li><li>Refer students suspected of learning disabilities for diagnosis on a regular basis, seeking the assistance of districts specialists as required</li><li>Assist the administration in implementing all procedures and rules governing student life and conduct</li><li>Provide information and referrals</li><li>Notify parents if student is not meeting goals</li><li>Take all necessary and reasonable precautions to protect students, equipment, materials and facilities</li><li>Determine eligibility for services</li><li>Encourage and motivate students to stay in school and complete their high school education</li><li>Make contacts with the public with tact and diplomacy</li><li>Maintain respect at all times for confidential information, e.g., family history, court documents, medical information, etc.</li><li>Interact in a positive manner with staff, students and parents</li><li>Promote good public relations by personal appearance, attitude and conversation</li><li>Attend conference and workshops as required</li><li>Compile records based on federal and state standards</li><li>Ensure continuity of services and community involvement</li><li>Make provisions for being available to students and parents</li><li>Act as a facilitator and information source in subject area specialty</li><li>Participate on building “teams” when required and agreed upon</li><li>Refer attendance, health, and psychological emotional problems to principal and/or guidance counselor</li><li>Interact with superintendent and/or board of education and present information as requested</li><li>Respond to routine questions and requests in an appropriate manner</li><li>Schedule student and/or family conferences</li><li>Follow all Governing Board procedures, rules and policies</li><li>The employee shall remain free of any alcohol or non-prescribed controlled substance abuse in the workplace throughout his/her employment at the Center.</li><li>Serve as a role model for students in how to conduct themselves as citizens and as responsible, intelligent human beings</li><li>Help instill in students the belief in and practice of ethical principles and democratic values</li></ol>OTHER DUTIES AND RESPONSIBILITIES:<ol><li>Respond to routine questions and requests in an appropriate manner</li><li>Establish and maintain cooperative professional relationships</li><li>Serve on committees and co-curricular activities as agreed upon</li><li>Attend professional growth seminars, workshops, etc., to keep current on relevant issues</li><li>Counsel, advise, encourage and motivate students</li><li>Interact with other departments and school personnel when necessary</li><li>Interact with public in official capacity when required</li><li>Serve on curriculum committees when requested</li><li>Perform other duties as assigned by Superintendent</li></ol>ADDITIONAL WORKING CONDITIONS:<ol><li>Occasional exposure to blood, bodily fluids and tissue</li><li>Occasional operation of a vehicle in inclement weather conditions</li><li>Occasional interaction among unruly children</li><li>Occasional requirement to travel</li><li>Occasional evening/weekend/summer work</li><li>Frequent requirement to sit, stand, walk, talk, hear, see, read, speak, reach, stretch, crouch, kneel, and stoop</li><li>Occasional requirement to lift, carry, push and pull up to a maximum of 35 lbs.</li><li>Occasional requirement to climb, balance, reach, stretch, crouch, kneel and stoop</li></ol>KNOWLEDGE OF:<ol><li>Ability to work effectively with others</li><li>Ability to communicate ideas and directives clearly and effectively, both orally and in writing</li><li>Effective, active listening skills</li><li>Organizational and problem-solving skills</li><li>Basic computer skills</li><li>Good public relations skills</li><li>Experience working with children</li></ol>EQUIPMENT OPERATED:Typical school technology as well as assistive technology (e.g., communication devices, etc.)TERMS OF EMPLOYMENT:Dates of the work period will be stated in the employment contractPERFORMANCE EVALUATION:The Social Worker will be evaluated by the building principal or his or her designee in accordance with the procedures identified by law and including the standards established by the organization. The employee will be given a copy of the evaluation instrument and standards in advance and he or she will be expected to conduct a self-evaluation and establish a minimum of one goal annually to advance knowledge, skill and/or ability in a job related area.The Muskingum Valley ESC Governing Board is an equal opportunity employer offering employment without regard to race, color, religion, gender, national origin, or disability. This job description identifies general responsibilities and is not intended to be a complete list of all duties performed. The incumbent will be required to follow the instructions and perform the duties required by the Service Center.  This document is subject to change in response to student demographics, staffing factors, funding variables, modified operating procedures, program/curriculum changes, and unforeseen events.</div>

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Social Media Specialist The Dawes Arboretum

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