Lives People First promise to welcome, include, grow and celebrate each team member and consistently exhibits PRIDE values (Promote teamwork, Respect everyone, Impress customers, Deliver Results and Exemplify Integrity). Sure, we stick to the classics, but over the years, we’ve never been afraid to innovate, adding a breakfast menu, chicken sandwiches, hot dogs, milkshakes (and more) to our enduring selection of delicious, iconic, little square burgers.