marketing, sales, account management, client services, finance, etc.) to design and implement best practice solutions in our CRM (Salesforce) and other revenue systems to effectively support our business objectives, streamline processes, and provide comprehensive insights and analytics. Provide reporting and insights to establish best-in-class visibility and tracking of critical revenue metrics in areas such as marketing spend, campaign management, lead lifecycle, pipeline, forecasting, sales productivity and effectiveness, and other revenue outcomes.