The role will help mature Snowflake from campaign-specific tables and manual activation logic into reusable, trusted, and activation-ready data products, including Golden Account, Golden Contact, Segment Membership, Product Interest / Intent, Persona, Buying Committee Role, Consent / Suppression Eligibility, Engagement Score, Intent Intensity, Opportunity Context, Product Ownership, White-Space Opportunity, and Next-Best-Product Candidate. This role will translate marketing, website, sales, CRM, paid media, and engagement signals into governed marketing data products that support audience intelligence, journey analytics, segmentation, personalization, lead qualification, attribution, sales activation, DXP experiences, and AI-enabled decisioning.