The Sr Specialist will work on direct response and lead generation accounts, with a strong emphasis on enterprise, multi-location local services clients, ideally within home services (garage doors, plumbing, HVAC, restoration, or similar categories). Day to day tasks may include campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, and assisting the digital media strategist with the launch and optimization tactics necessary to meet campaign performance goals. .