We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. The MDS Strategy and Operations organization functions as the central hub for strategy, business operations, financial planning, strategic partnerships, and licensing, helping MDS operate as "One Team," remain proactive and data-driven, and stay aligned with corporate priorities.